Riot 1.2 - How to Go Viral: James Brechney, DIY Rainbow

In 2013, a highly visual global movement exploded out of a Sydney backstreet.

DIY Rainbow was an inclusive, community-building movement that sparked important conversations around LGBT issues and inclusion on the whole.

In this episode, we hear from the movement’s founder, James Brechney, and uncover some of the actions and insights that made this idea a global phenomenon.

Talking Points

  • How viral movements actually get started

  • Setting yourself up for success

  • Reacting and responding as things start to go viral

  • Spotting the cultural trends

  • Capitalising on social media mechanics

  • Empowering followers

  • Evolving your cause

  • Leveraging your network

Want more?

Check out the DIY Rainbow Page

Join the Riot Squad.

Richard Brophy